Ms Van Der Sandan- Research on total company value and profits

Total profits for Newscorp
The total profits made in 2009 for Newscorp are $30.423 billion.

Newscorp are owned by a man called Rupert Murdoch. he is also the chief executive and chairmen of Newscorp. Rupert Murdoch also owns 20th Century Fox.

For Time Warnerand the total profits for Time Warner are $25.8 billion

Sony
the total profits for sony is $77.205 billion for 2010.

the brands owned by Sony are; psp, ps3, tellies, cameras, Laptops, camcorders, mp3 players, home cinema systems, dvd players, blue ray players, headphones, car stereo's, Hi Fi's, digital photo frames, sony ericsson phones but they combined with ericsson.

TV/Broadcasting
-Fox broadcasting
-Sky
-ITV

Radio/Music
-Fox music group

Internet
-My Space
-Hulu.com
-IGN

Film
-20th Century Fox

Print-Magazine, Books,Newspaper
Magazines- Vogue, Master chef, Alpha
Newspaper- The Sun, News Of The World, The Times, Sunday Times,
Books- Harper Collins and Zondervan.

These are all examples of what is involved within Newscorp and what Rupert Murdoch owns.

Mondays work for P1 and P2

Audience Profile For Marley and Me

The audience for Marley and Me is mainly 16+. The Gender that mainly watches the film is female but can also be males it can be both because this film is family orientated so both males and females can watch it as they might have children. The Genre of this film is family,comedy. The ethnicity of this film is mostly white this shows a dominant ideology. The young and Rubicam's psychographic group is mainstreamers because they can get good value form the film as it is a family film.

The use of colour for this poster is plain and simple it uses neutral colour like pinks and whites. This shows that the film isn't to over exagerated. The text use is quite bold it stands out from the rest of the poster to attract attention towards the name of the film. the use of the image uses a couple and a dog this shows they are the main people in the film and it gives a rough idea about who will be seen in the film. This film poster attracts to its target audience because it gives a basic outline of what is onvolved in the film .



Audience profile for The Dark Knight

The audience for the dark knight is mainly 13+ because this film is pg 13. The gender that would watch this film would be males becuase is shows men in a more dominant ideology. The genre of the dark knight is drama and action. The ethnicity shown is mostly white as they are a dominant ideology and are also male. The young and Rubicam's psychographic group is aspires and explorers because the younger audience that will watch this film might want to aspire to be like batman as they see him as a hero, they will also want to explore new ideas.

The poster uses much darker tones of colour for example blacks Dark blues oranges and reds. This shows that the film is more serious and much more dull than other films. the fonts used is simple but bold but isn't very big but however it stands out from the rest of the poster because it is white. the people that are shown in the poster is Batman himself this shows he is still the main charcter following on from the other films. This film poster appeals to its target audience because it shows who the film is about and shows how batman is dominant in the film.



Audience Profile For Shrek

The main audience for shrek is young children/teens. The gender that this film appeals to is boys and girls because there is a princess and a hero. The genre of this film is family, animation and comedy. The ethnicity that will watch this film will be mostly white, more than than asian or black ethnic groups. The young and rubicam's psychographic group is aspires and explores because the younger audience might want to aspire to be like the main characters and idolise them, they will also want to explore things more.

The poster uses much more bright colours compared to the other posters because it needs to attract to a younger audience. the font used is very bold and again uses colour to attract the target audience. the people shown in the poster are the main characters this is to let the audience know who the film will be about. This Shrek film poster attracts its target audience because it appeals to a young audience using bold, bright colours and uses animations/ cartoons.

Dominant or Alternative Ideology

Dominant or Alternative Ideology



Slumdog Millionaire

Synopsis of Slumdog Millionaire:

A Mumbai teen who grew up in the slums, becomes a contestant on the Indian version of "Who Wants To Be A Millionaire?" He is arrested under suspicion of cheating, and while being interrogated, events from his life history are shown which explain why he knows the answers. 

Alternative Ideology
This film presents alternative ideology because it is about an indian boy who is young and has grown up in the slums however it has a male. This however shows the interestes of the subordinate groups as it is based on a young boy from another ethnic group.

Step Brothers

Synopsis of Step Brothers:
Two aimless middle-aged losers still living at home are forced against their will to become roommates when their parents get married.

Dominant Ideology
This film represents a dominant ideology because it includes males, middle-class, white and middle aged men. This shows some of the most common representations in our culture serve the dominant interests.