1. What techniques does the trailer use to persuade its audience to see the trailer?
The techniques that the trailer uses to persuade its audience’s attention are the use of seriousness. By showing how serious the gangs are shows the trouble involved. Another technique is language. The teenagers in the film use language that is associated with young adults what is known as “Street talk”. The use of this language shows how it relates to the audience of the film. This also helps the audience to relate to the trailer and to understand the use of language being used as they can understand what is being said. Another technique that is being used is non-diegetic sound; it starts off as slow paced music, much more relaxed, this then leads on to much faster pace music to relate back the scene of the trailer. The sense of this calm moment is when we see a man and 3 boys in a car being handed a gun after this moment the music becomes more intense and much faster. This shows how this moment is intense we see a group of boys running. We then see the protagonist as a much violent character towards a much innocent looking character. At this time the music is quicker and much more energetic. By having his change in pace of music keeps the audience interested and keeps them up to date with what is happening at what speed. The use of non-diegetic music helps get the focus from the audience this is one way of persuading the audience to keep watching the trailer in order to find out what is going to happen next. By using things like violence and anger gives the audience something to look back on as the violence and anger seems to be shown from the males that are involved in the film. The characters clothing automatically relates back to the audience as they are young and are seen wearing hoodies and jogging bottoms. This persuades the audience as they can relate to wearing these kinds of clothing.
2. How is gender represented in this trailer?
The gender that is being represented is mainly males as they are made to look the more dominant figure throughout the trailer. The way the trailer shows them as these more dominant figures is through the use of low angle shots and high angle shots to show the less dominant characters, it gives the audience a sense of power that the males play a large part of. By showing that males are violent through the use of guns and knives also fighting tells the audience that they are automatically more dominant. However females are shown as the less important because a female is shown being punched in the face by another girl. This shows how some females in the film play a large part as also being the alternative ideology and is shown as dominant. This gives the sense that not only are the males in the film dominant but also females play some role in the film as being dominant at one point. However at the start of the trailer we see a male on the floor at the start of the trailer, this shows a weakness towards the male. Another aspect of the males seen as dominant is at the start if the trailer we see two males facing up to each other, this shows how two males are trying to show who is more powerful. Females are shown as less important in the trailer as we see a girl say to a male character “excuse me play with me..” however the males replies “no you play with me” this shows how the males is being more dominant over the girl and makes the girl look like a sex object and that the male is in control. The sense of control tells the audience that males play a vital role in the film as being dominant and powerful. The gender that is seen to be more vulnerable is the females, as a girl is being held against the wall by a male character.
The gender that is being represented is mainly males as they are made to look the more dominant figure throughout the trailer. The way the trailer shows them as these more dominant figures is through the use of low angle shots and high angle shots to show the less dominant characters, it gives the audience a sense of power that the males play a large part of. By showing that males are violent through the use of guns and knives also fighting tells the audience that they are automatically more dominant. However females are shown as the less important because a female is shown being punched in the face by another girl. This shows how some females in the film play a large part as also being the alternative ideology and is shown as dominant. This gives the sense that not only are the males in the film dominant but also females play some role in the film as being dominant at one point. However at the start of the trailer we see a male on the floor at the start of the trailer, this shows a weakness towards the male. Another aspect of the males seen as dominant is at the start if the trailer we see two males facing up to each other, this shows how two males are trying to show who is more powerful. Females are shown as less important in the trailer as we see a girl say to a male character “excuse me play with me..” however the males replies “no you play with me” this shows how the males is being more dominant over the girl and makes the girl look like a sex object and that the male is in control. The sense of control tells the audience that males play a vital role in the film as being dominant and powerful. The gender that is seen to be more vulnerable is the females, as a girl is being held against the wall by a male character.
3. What target audience would be attracted to this film?
The target audience that would be attracted towards this film would be teenagers from 15-20. This is because we associate teens with being in gangs and street worthy. As the main target audience is male dominated it doesn’t show females a lot. The main age that this film is targeted at is from 15-20 years old as the use of violence is shown a lot, also the use of bad language. This automatically shows that it wouldn’t be appropriate for children below these ages to watch the film. The scenes that are shown show the city and streets. Also the use of estates and blocks of flats suggests that the area is council making it seen as a low budget film, appealing to the audience of young adults. The socio-economic group would be C2DE because the film is low budget and is aimed at mainly students.
4. What low budget values and characteristics can you identify in this trailer?
The low budget values and characteristics that are identified in this trailer is the use of setting, estates and built up areas are shown also the use of a public school indicates that it is for a much lower class. The use of teenagers, young adults shows that the storyline is aimed at these target audiences of young people as they can relate to it more. The trailer shows a male in a very stereotypical way also indicates how the film is low budget. It shows train stations and the typical streets in which look less attended to, for example the use of a council estate.
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