textual analysis on Hundai car advert

1. Which advertising techniques being used? - Media Forms

The techniques being used for this advert is the use of humour. The advert uses a baby getting up and climbing out of his cot to drive the new Hyundai car. It shows the baby as part of the song which says "next of king" meaning the next generation in which the car is. It states the car is Hyundai's new generation of cars. It shows the cars simple but effective use and how easy it is to drive.

2. How is gender represented in the advertisement? - Representation

Gender is represented by showing that males are a dominant user of this car. In the advert we see how a male that is on the street is really impressed with the car but also the fact that a baby is driving it as well. We then see the baby that is driving put his thumbs up as if to say the car is good. We then see the male baby stop to a female baby holding a sign up saying "to west coast" this also shows how females also begin to like the car as well.

3. What is communicated about the Hyundai brand and the experience it offers? - Institution 

What is communicated is the fact that it shows how easy Hyundai's brand of cars are to use. Also how reliable they are. The institution is shown throughout the advertisement because it still refers back to the use of the car. At the end a voice over tells the audience what the make of the car is. The experience it offers is the chance to drive what is seen as Hyundai's new generation of car. We see a baby driving the car to show its relevance back to how new the car is. The experience shows the audience that as well as the car being new the experience gained form it is also new and not like any other experience. It shows how the car brand is convenient and reliable.

4. Who is the target audience and how does the advert attempt to persuade this audience to buy the product? - Audience

The target audience is males, females of the ages 18-40 as the car is a new model and would be wanted by people who have families or are planning for families. As the advert shows how you can take it any were such as on holiday. By having a baby as the driver shows that it is aimed at a young target audience but also an older target audience. The advert attempts to persuade this audience to buy the product by showing its modern functions and it's modern look, both target audiences of the young and old generation would be persuade to buy this for its new look and up to date features. The advert shows how the car can be taken anywhere and can handle any terrain such as sand, rocky and normal road also long distances. At the end of the advert it says "Hyundai drive your way". this means that the institution are trying to persuade the target audience to buy it and to create your own driving experience, how this would only work through driving this new generation of car.