http://www.youtube.com/watch?v=-ayCqqTbpKI

What techniques does this trailer use to persuade an audience to see the
film?

This film is about a man called Tim played by an actor called Paul Rudd. He has to go to his boss' anual dinner but has to take a guest. he is struggling to find this guest. the director uses techniques to engage the audience to see the film by putting some of the best parts of the film not showing too much of the film to show the audience a bit of what is expected in the film. The film is a Comedy so the audience expect to see funny scenes in the film however the director shows this in order to show the viewers exactly what is expected of the film. The main audience of the film is males butis also women the age is around 15- 40+ it starrs Steve Corell who has been in Even almighty, Bruce Almighty and other films. Also Paul Rudd who has been in Knocked up, 40-Year-Old virgin and many more. By having Steve Corell as one of the main actors in the film shows the auceince that it's going to be funny as he is seen as a comedian of most films.

How are men represented in this trailer?

Men are represented as a dominant ideology because the main character is successful and is white. Also men are represented as quite superior. The director has shown Tim the first main character as a very well dressed man who means business by the way he is dressed. Tim is dressed smartly as a high end business would expect from it's workers. immedietly we get introduced to the main character at the start of the trailer this tells the audience he plays a main role in the film. Secondly we get introduced to another male who is dressed not so smart and less formal. This shows that he isn't so much of a success as the first main character "Tim" the second main character "Barry" appears to be a more laid back type of person who would rather be on his sofa watching telly and messing around than being at work and being successful.

On the basis of this trailer, what target audience would be attracted to this
film?

On the basis of this film trailer the target audience that would be attracted to this film would be motsly men because it is a film based on how a man wants to be successful. Also it shows men as a dominant figure to the male audience. However women can also watch this film just because they might have a husband or a boyfriend that wants them to go watch it with them. This target audience are attracted to it because of the way it has humor and is generally a funny film that any audience can have a laugh to. As Steve Corell is one of the main characters in this film most people will be able to recognize who he is because of previous films and will automatically know tha the film will be a comedy.

What Hollywood values and characteristics can you identify in this trailer?

The Hollywood values shown in this film trailer show the values of business and how the people are dressed smartly and formally this shows they are serious about their career and that are successful people. we see these business people in an office at the beginning of the trailer and throughout the rest of the trailer. However we see a slight change of scene, instead of being in the office we see one of the characters flat. this flat is shown as a tidy and quite luxurious place to live. This shows the audience that this person has a good amount of money.