Textual analysis on T-mobile advert

Media forms:

What conventions of advertising are evident in this text?

The conventions of advertising are evident in this advert because you see people dancing together happy this that everyone is getting along and are happy. As the end they show “life’s for sharing” this shows that everyone in the advert are sharing the moment with each other and it also shows people using their phones to tell other people or to capture the moment. They do this to show the relevance it has with the network and the advert for T-mobile. The conventions of this advert also show that there aren’t any restrictions in the society/ community because it shows that every one of all ethnicities, gender and race can be in the same place.

Representation:

How is technology represented in this advertisement?

Technology is represented in this advert through the use of people dancing together as it is fun it also shows technology as fun. Everyone is dancing in time with each other to show they are in sync with each other. This is an example of what the phone company does, they sync together sharing things with each other. Also the advert cuts to people using their phones to relate to the advert and to link back to T-mobile’s motto of 2 “life’s for sharing”. The advert plays a variety of songs to show the variety in the target audience that use T-mobile’s phone network. Technology is also bringing everyone together. Its set in a train station to grab the attention of all target audiences as everyone is together at the train station. The phone network links as it links with people coming together through the use of technology.

Institution:

What is communicated about the T-mobile brand and the experience it offers?

T-mobile offer the chance to share with each other, therefore people in the ad are sharing the experience with each other and people on their phones are sharing it with people that aren’t there.  T-mobile give offers such as fast communication to people that are also on T-mobile. Another thing that T-mobile offer is its fast communication this is shown in the advert through the use of different dance moves that are quite quick and at a constant pace. It shows how modern the technology is through the use of modern dancing but also shows older dance moves and music being played so show that anyone can use their network. This also shows how they try keeping up to date.

Audience:

What target audience is T-mobile aiming to attract in this advertisement?

T-mobile is aiming to attract the target audience of everyone. The reason for this is because everyone can use that network. They show this through the use of everyone connecting together to share the same moment, the main target audience that would be attracted to this advert are 14-45+ this is because at the young age they want the latest of technology and what it offers but also at the much older age they to want latest technology in order to keep up to date and to still be able to communicate in the same way.